Sunday, 17 June 2012

Sons of Heroes AW12/13 Preview

Last summer I came into contact with the Creative Director of hot new menswear label Sons of Heroes. I was lucky enough to model for the Spring Summer 2012 Lookbook photographed by Harriet Turney, and since then have become enamoured with the brand's bold and confident masculine look. Tagging itself as the "uniform of future icons", Sons of Heroes "pays respect to the future icons of the 21st century, a blueprint that honours our country's heroic past and the formidable people who played a part in it."

In the current UK Menswear climate today, you'll barely survive unless you've got something highly unique to offer, and even then, chances can be slim. I'm always on the pursuit for fresh new aesthetics and Sons has this mysterious luxury-grunge feel about it which can be androgynous without sending male customers running for the hills.

Sons oozes a dark, enigmatic charm; experimental with its masculine silhouette but committed to a certain ruggedness and hard-edged sensibility. The collections feature muted palettes - predominantly monochrome - with teasing dashes of colour and bleaching techniques here and there.

But where this label triumphs as one of the most exciting new labels in the UK today is in its graphic prints - and AW12 is full of 'em.  They are some of the most stunningly detailed images I have ever seen on a garment - true works of art. The leopard silk leather bomber has become something of a signature piece for the brand, having been immensely popular with celebs both over here and in the US. Clement Marfo, Sway, JLS, 2 Chainz, Wiz Khalifa,Trey Songz, and, unfortunately - Justin Bieber, have all been seen sporting it.
For a label that is only 3 seasons old to have become so popular already is a huge feat, and I have no doubt Sons of Heroes will continue to establish itself as a front-runner in contemporary menswear.

Grow some balls and grab some clothes.

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